Hyperlinks

A hyperlink is a UI element that navigates the user to another location — within the same page, another view inside the product, or an external resource. Navigation = link; action = button.

Purpose and when to use

Use a hyperlink when the interaction:

Do not use links for primary actions, destructive actions, form submission, or state changes.

Link variants

Variant Usage
Inline Inside body text — underlined by default, same font size as body
Standalone Cards, panels, lists — underline optional; clear hover state required
Internal Navigation within the system (→ suffix)
External Leaves the product (↗ suffix)

Link color

Link color must meet WCAG 2.1 AA contrast (≥ 4.5:1), be distinguishable from body text, not rely on color alone, and stay consistent across the system. Users scan for blue, underlined text as a learned convention — if brand color is not blue, underline remains mandatory for inline links.

Examples

See the API documentation for integration details.

Download sample dataset

Capture settings  ·  Company website

Dropdown menus with links

Icon Meaning Use when
Move within the system Another page, deeper nav level, settings panel — not for delete, toggle, or modal actions
Leave the system External website, system browser, new tab — not for internal routing or nested menus

In structured menus: underline is not required; hover highlight must indicate interaction; pointer cursor and adequate touch targets on web.

Content and copy rules

Correct: Download the API documentation (linked phrase only)

Incorrect: Click here to download the API documentation

Anti-patterns