Laws of UX

Laws of UX is a collection of best practices that designers can consider when building user interfaces. They are grouped into four categories below.

Categories

Heuristics

Rules of thumb for quick, efficient design decisions — Fitts’s Law, Hick’s Law, Jakob’s Law, and more.

UX Principles

Fundamental principles for intuitive interfaces — Doherty Threshold, Occam’s Razor, Tesler’s Law, and more.

Gestalt

How people perceive visual information — proximity, similarity, common region, and connectedness.

Cognitive Bias

Patterns in judgment and memory — peak-end rule, serial position, Von Restorff, and Zeigarnik effects.

How to choose a law

  1. Understand user needs and goals.
  2. Analyze context and constraints.
  3. Prioritize relevant principles.
  4. Consider interface components.
  5. Iterate based on testing and feedback.

Are UX laws universal?

Some laws apply broadly across interfaces; others are more specific to certain products or audiences. Consider context and target users when applying them.

Reference

lawsofux.com